Growing online gambling industry and its effects socially, Research Paper

Growing online gambling industry and its effects socially, economically - Research Paper Example Instant messaging has replaced the meet-and-greet sessions that were always held as part of family tradition (Powers 45). To add salt to an injury, the most socially revered types of gaming, gambling, was introduced into the virtual world. People were allowed to take their gambling into the virtual world with loads of money at stake and with addiction becoming a key concern amongst several social researchers (Gainsbury 21). The internet then led to an increase in the number of gambling options that an individual could ascribe to with each improvement making betting more lucrative and enticing to people. Research shows that approximately 8 million people participated in online gambling in the year 2001 with the exponential growth expected to hit a higher percentile in the forthcoming years (Shaffer and Hall 169). Despite a myriad of legislations being passed, gambling has become a lucrative business with more people joining and more side effects being felt by those who are around the players. The report herein will seek to identify any social and economic side effects that have resulted with the continued growth of online gambling in the world and what legislations have been put in place to check such increases. To start with, gambling is defined as the waging of money or anything that may of material value based on an event and its outcome. It requires one to bet and thus forfeit the placed bet in case the outcome of the event is on the contrary. The main intent of all those placing their bets is to win with the stakes depending on how the outcome is. Thus, the fact that it has been allowed to go on by the increasing number of laws and betting sites on gambling, means that it has been accepted as a legal way of doing things and has to be conducted according to the gaming rules (Powers 50). The internet brought about the virtual connectivity of each player and made it easier for people to gamble from closed doors and in the comfort of their own homes. It has

Is Conventional Medicine the Only Way to Go Essay

Is Conventional Medicine the Only Way to Go - Essay Example According to the National Center for Complementary and Alternative Medicine (NCCAM) of the National Institutes of Health of the United States government, which is "dedicated to exploring complementary and alternative healing practices in the context of rigorous science, training CAM researchers and disseminating authoritative information" (University of Texas, 2006), complementary and alternative medicine is defined as "a group of diverse medical and health care systems, practices, and products that are not presently considered to be part of conventional medicine" (NCCAM, 2002). It must be remembered that complementary medicine and alternative medicine are two different things. Complementary medicine, as the name suggests, is employed in conjunction with conventional medicine. "An example of a complementary therapy is using aromatherapy to help lessen a patient's discomfort following surgery" (NCCAM, 2002). On the other hand, alternative medicine, again as suggested by how the area of study is termed, is actually practiced instead of conventional practices. "An example of an alternative therapy is using a special diet to treat cancer instead of undergoing surgery, radiation, or chemotherapy that has been recommended by a conventional doctor" (NCCAM, 2002). Then again, integrative medicine "combines mainstream medical therapies and CAM therapies for which there is some high-quality scientific evidence of safety and effectiveness" (NCCAM, 2002). Under the umbrella of complementary and alternative medicine are five major classifications, as categorized by the NCCAM: (1) Alternative Medical Systems; (2) Mind-Body Interventions; (3) Biologically Based Therapies; (4) Manipulative and Body-Based Methods; and (5) Energy Therapies. Alternative medical systems include homeopathic medicine, naturopathic medicine, traditional Chinese medicine, and Ayurveda. Mind-body interventions include techniques such as patient support groups, cognitive-behavioral therapy, meditation, prayer, mental healing, and therapies that use creative outlets such as art, music, or dance. Biologically based therapies make use of natural products, such as herbs, foods, and vitamins, and include therapies like dietary supplements (Although, nowadays, dietary supplements have been incorporated into the practice of conventional medicine.), herbal products, and the use of other so-called natural but as yet scientifically unproven therapies. Manipulative and body-b ased methods include chiropractic manipulation, osteopathic manipulation, and massage. Lastly, energy therapies, which are further subdivided into biofield therapies and bioelectromagnetic-based therapies, include qi gong, Reiki, and Therapeutic Touch under the former, and pulsed fields, magnetic fields, alternating-current fields, or direct-current fields under the latter. With all the different kinds of therapies and forms of health and medical care, individuals are now faced with much more difficult

Research Paper on the Key Components of a Successful Blog & the

On the Key Components of a Successful Blog & the â‚ ¬Ã…“Promotionâ‚ ¬Ã¯ ¿ ½ of a blog once it is developed - Research Paper Example However, as Sexton (336) suggests, the graphic design should not be a cause for the visitors’ distraction; and there should be something new with the blog regularly so that it would retain visitors. The voice of the blog also is an important factor because only a blog with authentic voice can retain the visitors for future sales (Webber and Webber L: 20). It means, if the blog does not have a personal feel, it will not succeed in building social networks. Furthermore, it is advisable to attach RSS feeds (Rich Site Summary) to the blog so that the visitors can know whenever a new post is published; and also the RSS feeds allow the blogger to post content from any website with RSS feed (Michie: 268). Another essential feature the blog should have is the guiding links to other sources and older posts of the same blog. The networking and the community building is the core component of a successful blog because it will open up new opportunities and relationships which will enable cross-promotion through guest blogging (Gunelius: 471). Guest blogging is an effective alternative to ease the tension on the paucity of ideas for further posts. Moreover, it would make the blog more attractive and effective as it maintains diverse posts from guest bloggers. As mentioned earlier, in order to maintain a blog reader friendly, it should be updated frequently with new posts and necessary ingredients. It is always better to avoid ghost writers for creating new posts for your blog; and in the same way if the blog allows user’s comments there should be provision to prune the unfavorable comments and spam messages (Webber and Webber L: 20). The success of a blog depends on the time and effort spent on its maintenance and promotion. It is not easy for a blog to obtain visitors since there are hundreds of sites and blogs which use the virtual space for

Management and leadership Development Essay Example | Topics and Well Written Essays - 2250 words

Management and leadership Development - Essay Example 17). Current cultural diversity in global business entities have as well played very essential role in enhancing the experienced impediments in the application of conventional leadership and management theories in contemporary profit making organisations(Hernandez, 2008, p.121). By referring to modern increasing competition and changes in global and local market, global institutions has the role of coming up with efficient means of training and educating their leaders on the most effective means of complying with international management and leadership standards(Hersey and Blanchard, 1993, p.41). Hawksmoor Restaurants is one the other hand rated as one of the most successful multinational corporation in United Kingdom. Despite having huge number of sales and profitability, Hawksmoor Restaurants is among the commonly preferred restaurants company in United Kingdom (Hawksmoor Restaurants, 2012, p. 5). A part from having its headquarters and numerous branches in United Kingdom, Hawksmoo r Restaurants has instituted various outlets in other parts of the world (Gutierrez and Tania, 2007, p. 67). Compared to other proficient local and international restaurants, Hawksmoor Restaurants is among the finest United Kingdom companies in offering fair deals to its staffs. In spite of getting free meals, the company’s employees, are also given competitive wages depending on their performances and skills. The aim of treating its employees fairly is to motivate them as well as enhance their professionals, individual leaders, and management development (Hannum, Jennifer and Claire 2012, p. 79). Compared to its competitors, Hawksmoor Restaurants is also known for paying its employees fairly and in accordance to their skills and competence. Regardless of employing skilled and competent employees, the company is as well known for employing youthful managers (Martineau, 2007, p. 309). Effective employment of both modern and conventional leadership and management theories has a s well been very helpful in facilitating the success of Hawksmoor Restaurants in local and global market (Pulley and Wakefield, 2001, p. 439). To understand the importance and relevant of effective application of leadership and management theories in business entities, the subsequent essay will expound on how Hawksmoor Restaurants has been employing these theories in developing the efficiency of its managers and leaders (Hannum and Claire, 2012, p. 1719). The success of Hawksmoor Restaurants in local and international market can largely be linked to effective and consistent application of Great Man Leadership and Development Theory. Great Man Theory is based on the perception that, leaders are unique and special people in the society. As described in this theory, leaders are born with innate leadership traits. The use of the term man was intentional as it aims at describing the manner in which a leader is supposed to be firm and composed (Reed, 2005, p. 176). As explained in this th eory, although a leader is born with inmate skills and competence, training is very essential in facilitating the development of the identified leadership traits. By referring to the contents in Great Man Theory, Hawksmoor Restaurants have adopted mechanisms that are aimed at identifying and developing leadership traits among its leaders.

Open the link and answer questions Assignment Example | Topics and Well Written Essays - 250 words

Open the link and answer questions - Assignment Example On the other hand, the disadvantage of this law is the difficulty in enforcement as not all motor vehicles could be ensured of being cell phone free. Further, a driver who could have responded to emergency situations through wireless phones could not be contacted, when immediately needed and thereby could delay any required and immediate response. Question 2. Are you for or against the state law? Why or why not? Personally, I am in favor of the enactment of the state law because there have been several accidents that have been attributed to cell phone use during driving. According to Lance, â€Å"a recent study by the Insurance Institute for Highway Safety gives the first concrete evidence of the effects of cell phone use on injury crashes. IIHS revealed recently that drivers using phones are four times as likely to get into crashes serious enough to injure themselves† (Lance par. 3). The proof that more states that considered banning cell phone use while driving (Bloomberg Bu sinessweek) attests the need to pass the law to ensure the safety, not only of the drivers but also of the general public. Works Cited Bloomberg Businessweek. Cell Phone Laws. July 2005. Web.

The Effects of Environmental Change Essay Example for Free

The Effects of Environmental Change Essay A changing environment can have many effects on our lives, being good or bad. The environment can change as a result of many things such as change over time, human intervention or natural disasters. Bushfires are a very significant natural disaster. Bushfires change the environment when they burn through forests and urban areas. They have many effects before they occur such as the way we live and how we prepare for a bushfire, and then there are the after-effects of the destruction caused when a bushfire burns through an area. Living in a bushfire prone area requires us to change the way we live because we must prepare our properties for protection against fires. Gutters must be kept clear and trees overhanging houses must be cut down. Many people also burn off around their land to save leaf litter and bark build-up. For many people living in the Hawkesbury area, these activities are a weekend routine, however, people living in urban areas dont need to make this change to their lives because of the threat of bushfires. When a bushfire burns it releases huge amounts of smoke and ash into the air above and surrounding it. This thick, heavy haze pollutes the air to a major extent, making it hard to breath in, settling on rooves and in gutters of homes with water tanks, and can even effect the operation of engines as their air intake is compromised. Also, pollution can be carried into many areas far from the actual blaze by the wind. This just multiplies the smoke affected area. Read more:  Effect of Haze on Environment Bushfires are one of the most destructive natural disasters in the world, they destroy everything in their paths, most that lies in the way of a bushfire is bushland however bushfires also destroy homes and other buildings such as sheds/garages. Once the fire is upon the owners property, there isnt really much that can be done to protect houses from burning. For anyone to lose their home to a bushfire would no doubt be one of the most  significant turning points of their life, having a major effect on many aspects of their life immediately and in the long term. In the recent fire disaster in California, a total of 2,125 homes were destroyed (as of October 31 2003), including one whole town overnight [Sydney Morning Herald]. Although a rare effect on our lives, Fires are the cause of many deaths to humans and animals. Humans and animals stand no chance whatsoever against a bushfire, the only way that we can survive one is if we get out of its way. Many people have died trying to save their houses and possessions, creating an enormous effect on their families and friends. When and even before bushfires strike, they can have many effects on our lives, especially to many of us who live in rural areas of the Hawkesbury region.

Introduction To Aircraft Manufacturing Industry Marketing Essay

Introduction To Aircraft Manufacturing Industry Marketing Essay The Aircraft Industry is a duopoly industry comprising of Airbus (EU) and Boeing (US). If there are to be viewed from political consensus they are two-party political system. Anthony Downs proposed a classic model in the political science that suits the situation in the perfect way. His proposal reversed the conservative connection between party ideologies and elections. He said that instead of parties achieving victory in the elections on the basis of the appropriateness of their agenda, his findings give elections pre-eminence, with insinuation that all actions taken by the party are aimed at maximising votes. According to Downes, both parties will try to resemble each other as much as possible. Both parties will keep their policies modestly different from each other. Also majority of voters only want to see minor alterations in government functionality. The Market of large and mid size aircrafts works on the same ideology. There is an immense consensus among market players to what an attractive product comprises, that is, an economically efficient and safe aircraft. But there are also some interest factions that have wagered in product design, just as there are much potential groups within a democratic system(Ibsen n.d.). Â  The Government of the United States and its Federal Aviation Administration (FAA) are considered to be influential as they look upon the largest air transport market in the world. Regulations laid by the European and United states government will prove to be a major driving force for orders of new aircraft in the coming years. In the similar way, the deregulation of European airlines, which begun in 1990s, promises to expand the markets for smaller regional jets(Ibsen n.d.). Trade of large commercial jetliners has been tariff free under the agreement of General Agreement on Tariffs and Trade (GATT). The high degree of political intervention has effect on the purchase of aircraft. The decision of buyers to buy which aircraft depends on the political reasons because the support and interference from the government could effect the future of buyers. For Example, presently Boeings biggest market is China and is estimated to be for next twenty years. As a result Chinas purchase of boeing aircrafts has led to lot of political influence in the United States(Ibsen n.d.). ECONOMIC FACTORS Air traffic in US and UK is likely to increase as they have just recovered from the recession. The commercial aircraft is estimated to rise worth US$ 2 trillion in the coming twenty years, which will result into need of 16,600 new aircrafts (estimated). The largest demand is expected to come from airlines from China, US and India. Huge amount of growth is expected from the Middle East countries. It is expected that China alone will need 2,200 new aircrafts to meet its travel needs. Also, international freight sector is estimated to grow by 253% in the next twenty years (Irwin Pavcnik n.d.). China being the biggest emerging market and considering its population size, the growth in air passengers is likely to shoot up which would result in increasing demand for new aircrafts (The Economist n.d.). High Oil prices: towering oil prices have elevated the operating cost of airlines. In the year 2007, the worldwide airline industry had to pay 136 billion US dollars for fuels, its a 300% increase compared to what they had to pay in 2003. Even in 2008, when crude oil prices fell dramatically, it still accounted for 32% of the operating expenses. Global GDP- the primary factors in determining the demand of aircraft and growth in the industry is the GDP, which is expected to grow by 3.2% by 2030 The global recession: The recession which impelled a theatrical drop in load factors in the middle of 2008. In response, airlines have been putting aircrafts out of service and rethinking plans to order replacement for the existing aircrafts. In the third quarter of 2008 24 airlines went bankrupt. The loses during this period were estimated about 4-8 billion US dollars. The credit crunch: The credit crunch in combination with the above mentioned factors, has made it hard to purchase new aircrafts, airlines are finding difficulties to finance new aircrafts. Despite of the credit crunch, orders for business and commercial jets have seen increase at the beginning of 2008, but the credit crises has resulted in delays and deferrals and failure to take delivery of many aircrafts(Captain n.d.). SOCIAL FACTORS Recent changes in society have led to increase in air travel. Also changes in life style of people and the viewpoint of air journey being a feasible option. Demand of air travel is driven by convenience. However, the trend is changing as the consumers travel decisions is primarily based on price. Rising cost and competition produced by low-cost carriers is affecting majority of Airlines. Business travels, once a stable of income, now is a conduct by corporate travel guidelines. As a consequence, airlines are combining their networks to utilize economies of scale, minimize environmental impact and offer smaller markets with new and improved services. The noise generated and CO2 emission near the airport is also a thing of higher concern as people living near the airport are pressurizing authorities to change their operating style(Ferreri n.d.). TECHNOLOGICAL FACTORS In the commercial aviation industry, there are huge amount of costs connected with Research and development for the development of a new aircraft. European Union governments sustain European technology R D sector, just as the united states government does, though FAA, NASA, Department of Defence (DOD) and programs that reliefs export tax (Colantonio n.d.). Though United states has three times more support than the European union. The Aircraft industry is very demanding with very high quantity of time and money dedicated to innovations and RD. Now a days carbon fiber is used for the construction of an Aircraft body. (example: A350 XWB with 50% carbon fiber body) Concentration on development on making more fuel efficient engines for longer ranges (Szodruch et al. n.d.). Use of alternative sources of fuel to counteract raising oil prices The development of supersonic aircraft is also a chance because it will lead to creation of whole new market segment. Commercial carriers will buy these aircrafts to meet customers demand of reaching the destination quickly and on time. The largest and cost efficient advancement for commercial aircraft industry is the faster designing of planes. The augmented manufacturing time will save aircrafts manufacturers time on labor and help them to better utilize resources. For Example: Boeing 777 used computer to design a prototype, this saved them the cost of building a real prototype(Szodruch et al. n.d.). In todays competitive world, robots are also considered an effective tool for the manufacturing of aircraft. LEGAL FACTORS There are many restrictions when it comes to entering the market but due to globalisation circumstances have changed and also due to US open skies agreement. Open skies agreement has led to smooth flow of national and international flights in and out of US, promoting tours and business activities, improving productivity and creation of job opportunities and economic growth (BBC n.d.). United states open skies policy has been proved very effective in airline globalization. It enabled the airline carriers limitless admittance in the partners market and right to go to all middle and beyond points. This agreement has offered the most operational flexibility for airline coalitions. This agreement has been successful in achieving over hundred partners from every part of the world and every level of economic growth (BBC n.d.). Also there is IATA (International Air Transport Association). Its aim is to provide assistance to airlines to decrease complexity of their process and increase passenger convenience, decreasing costs and develop efficiency. The pioneering simplifying the business scheme is vital in this area. Moreover, IATAs primary priority is safety and its aims to continuously improve safety standards via IATAs Operational safety audit (IOSA)(Rothman Rothwell n.d.). The Boeing company and government have long complained that Airbus has ignored the 1992 bilateral agreement, which is one of the key agreement, which says that launch aid will be available to Airbus till its in the level of its competitor Boeing, but that is no longer the case with Airbus having 52% of the market share. The US government says that the aid given to Airbus is illegal under the WTO agreement and had also asked for litigation. The case is solved and US won the battle and Airbus was penalised and WTO promised to restore fair trade in the industry (EU Business n.d.). Major regulatory bodies such as EPA, FAA have a major impact on the industry as they decide on the laws and regulations that various suppliers, producers and operators have to deal with. The impact is substantial as they are capable of creating major obstacles in the final approval of aircrafts (Barriage n.d.)(Clarke n.d.). ENVIRONMENTAL FACTORS Environment factors generally include ecological aspect of climate and weather change, which in turn can influence industries such as insurance, tourism and farming. Today, there is an awareness of climate change in the minds of people, which is becoming a deciding factor on how companies function and what are their offerings, because it can lead to formation of a new market or destruction of the present market. ACARE is an European group of airports, eurocontrol, airlines, manufacturers, universities and members of EU and EU commission. Its primary challenges are safety, reasonable, quality, environment and security. Some of their objectives are to reduce air accidents to 80%, 15 minute less wait time on airports for little distance destinations and 50% less time needed to market. One of most popular intention of ACARE was to reduce specific CO2 discharge by 50%, the discharge of NOx by 80%, and to decrease the exterior noise of fixed wing aircraft by 10 db per operation. For example- Boeing is a major element of the commercial aviation industry. It is executing some new plans to improve its aircrafts environmental performance. Compared to present It also claims that it will reduce its greenhouse gas emissions by 25% by 2020(Szodruch et al. n.d.). The purpose of ACARE clearly reflects the demand of society, especially in the area of security and stability of environment. Also, their purpose reflect the requirements of aircraft operators, which are major driver for innovation in technology. The ACARE objectives reflect requirements which are demanded by society, particularly in the areas of environmental compatibility and security. On the other hand, the ACARE objectives also reflect the needs of aircraft operators, which are an important driver for technological improvement. On the other hand, the mounting pressure from society regarding emissions, noise around airports is affecting airline operations(Szodruch et al. n.d.). In addition, with increasing pressure from society as a whole, as well as from local communities around airports, noise and local emissions have an impact on airline operations(Clarke n.d.). CONCLUSION Commercial Aviation Industry is optimistically connected to the world economy. As a result, with the continuous growth of world economy, this industry is also presenting signs of swift growth. Airbus and Boeing forecasted immense growth in the future and adjusting their strategies accordingly. Boeing and Airbus create a duopoly in the market. However they still face competition from small companies located in Russia. Also China is entering the market with its first home made commercial jetliner COMAC C919 coming in 2012. This sector is heavily dependent on outsourcing and external factors. Their operations are carried out around the world so multiple trade policies of different countries affect their strategies. Rising oil prices is a serious problem for the industry; airlines are forced to shut down their old planes because of increased fuel consumption. After the PESTEL analysis, it can clearly be concluded that the biggest challenges are expected to come from economic, legal and e nvironmental factors in the near future. PART B AIRBUS FUTURE FORECAST According to Airbus latest Worldwide market forecast, there will be a delivery of 25,000 new freighter and passenger aircrafts between 2009 to 2028, which are expected to be worth US$ 3.1 Trillion. Rising economies, developing airline networks, extension of low cost airlines and increasing number of big cities as well as growth in traffic and also the also the orders to replace new aircrafts with the new ones which are more efficient are creating more demand for the aircrafts. In 2009, there was a downfall in Revenue Passenger Kilometres (RPKs) by 2%, it is expected to rise to 4.6% in 2010. The forecast also estimates that in next twenty years, passenger traffic RPKs will show resiliency to the repeated effects of the sector and raise itself by 4.7% per year or double in the coming fifteen years. This will only happen if demand rises to 24,100 new aircrafts of value US$2.9 trillion. When the old 10,000 aircrafts will be replaced with the new ones, the global aircraft fleet of hundred seating or more will twofold from some 14,000 today. According to the forecast, airfreight tonne kilometres (FTKs) are expected to increase annually by 5.2%. Pooled with fleet renewal, this will lead to requirement of 3,440 new freighters. More than 850 of these are new, which are expected to valued more than 210 billion dollar, with the remainder converted from passenger aircraft. Economics of Oxford predicts that in the next twenty years, this industry will directly employ 8.5 million people and will add US$ 1 trillion to the world GDP. Other indirect advantage and tourism are even bigger. The biggest demand will come from the Asia pacific and the emerging economies. They are China and India (31%), followed by Europe (23%). Also in terms of domestic market China (10%) and India (7.9%) will be the fastest growing in the next twenty years. But the US will retain its title of being the biggest domestic network. Not very surprising, Airbus also predicts requirements for Very Large Aircraft (VLA) which can accommodate more than 400 passengers like the A380, at above 1,700. About 19 percent by value of passenger and freight deliveries, or seven percent aircraft units are valued at over US $570 billion. Out of these, 1,318 will be used to link the mega cities of the world, which are continuously increasing in numbers. This implies greater increase in air traffic. Also more than half of the VLA will be operational in Asia-pacific. In the segment of twin aisle aircraft which can accommodate 250 to 400 passengers, forecast states that there will be a need of 6,250 new aircrafts in the next twenty years, expected to be valued at US$ 1,300 billion, or 25% by units, 42% by value. Out of these 6,250, 4,240 will be small twin aisle (250-300 sitting capacity) and about 2,010 will be twin aisles (350-400). Such sections include members of A330/A340 family. It is also expected that from 2013, A350 XWB will replace the whole twin aisle market requirements. According to the forecast, in the single aisle section, aircrafts worth US$ 1,200 billion or 68% by units, 39% by value will be distributed in the next twenty years. There is comparatively an increase in forecast compared to previous ones due to arrival of low-cost transporters and liberalization in route and increasing requirement of single aisle aircraft in Asia pacific(Leahy)(Airbus n.d.). BOEING FUTURE FORECAST Global economic activity revealed that gross domestic product (GDP), is the most powerful driver of development in commercial aircraft and airlines industry and also affects demands of aircraft. The worldwide GDP is anticipated to rise at an average of 3.2% on a yearly basis for the next twenty years. Revealing on the economic growth, global traveller traffic will rise average 5.3% and cargo traffic to 5.9% over the forecasted period. The traveller and cargo traffic growth rates are comparatively higher than prior years due to fall in air traffic. After calculating the twenty year growth rate on the basis of lower base year results into a higher growth rate. If the low starting point is neglected, it is estimated that traveller traffic will increase to a rate of 4.9 percent and the cargo traffic will also increase to 5.4 percent each year. To meet the current demand of business-related aviation services, the number of aircrafts needed worldwide will increase at an annual rate of 3.2% , doubling-up from 19,000 aircrafts present today to a total of 36,000 aircrafts in 2029. Also airplane deliveries for the purpose of substituting old planes and growth of fleet will total 30,900 over the next twenty years of value US$ 3.6 trillion. Diverse demand for air services: Air travel around the world continues to change in response to challenges and opportunities. New airline Business models and energetic growth of air travel in the emerging countries are expanding the demand of airplanes. Despite the downfall in travel in 2009, there were still several business models and markets that experienced growth. In the next twenty years, seventy seven percent of the demand of new aircrafts will arise from outside of north America, with 34% going to Asian region. According to the Boeing forecast the biggest demand form market value point of view will come from United States, followed by china. Amazingly, the United Arab Emirates, with less than five million population, is home to numerous highly competitive airlines, is expected to be the third biggest market by value (Boeing n.d.). AIRBUS COMPANY PROFILE AND STRATEGIES IMPLEMENTED Airbus is an aircraft manufacturing company based on France, Toulouse, is presently the worlds largest commercial aircraft manufacturer with 52% of the market share in the European market, and has been involved in an intense competition with Boeing since 1970. Airbus is a supplementary of European Aeronautic defence and space space company (EADS). In 2001, Airbus officially became a solo company, BAE and EADS relocated their assets to newly formed company and became stakeholders of 20% and 80% respectively. A shareholder committee that contains seven members and work as an administrative council, 5 members from EADS and 2 members from BAE administer airbus, they approve the investment and make up three year investment plan. In the May month of 1974, Airbus successfully made its first delivery, it was an A300B2, to an air operator in France Airbus has been restructured into centres of excellence and each centre is managing its own policy of buy and make accordingly, making decision to subcontract trying to find out whether they can lower cost, which is the only way to continue profitability. Airbus has also adapted differentiation strategy for its core activities since it rolled out its first wide bodied twin aircraft which differentiates it from its competitors (UscubaComission n.d.). Airbus follows an expansion strategy by proving itself expert in the industry and put it in use in the military program A400M program. Airbus has started research on the new engine option (NEO) that could result into reductions of operating costs. Boeing plans to offer a new aircraft in 2020 followed by 737NG in 2011. The company make use of only prime and properly tested technology to chose its suppliers to assure quality. The company used synergies between its aircrafts, which leads to shorter training time between engineers and pilots, leading to savings in maintenance processes and reduction in spare parts inventory. This leads to monetary gains and competitive advantage for them(Goold n.d.). Airbus functions on the thinking of foreseeing and listening properly to their customers and employees in building more fuel efficient, less noisy and comfortable aircrafts. Airbus operates on the principles of thinking ahead and listening to their customers, passengers, and employees in building constantly more comfortable and efficient aircrafts. Also Airbus corporate culture and diversity is competitive advantage for the company (Composed n.d.). The increment in oil prices and journey cost may interfere in the low cost offerings by Airbus, which may put pressure on the firm to switch to more fuel efficient engines(Chapman n.d.). BOEING COMPANY PROFILE AND STRATEGIES IMPLEMENTED Till now, Boeing has been conventional leader in the global aviation industry, with Airbus lying behind. Nevertheless, in the last few years Airbus has been ahead Boeing repeatedly because of the large number of orders its been receiving and surpassing its deliveries in 2003. Boeing is the key producer of commercial airplanes and the foremost aerospace firm and offer connected support services. Boeing is currently the worlds biggest producer of large commercial aircrafts (LCAs)(Composed n.d.). Boeing has been keeping up with its objective of giving its customer eco friendly products. Boeing has been aggressive in taking over, expanding and putting into practice new technological solutions for reducing aircraft noise, and also maintaining operational effectiveness and customer satisfaction of its products in parallel. The Boeing capital corporation also invests in commercial apparatus and private airplanes. The Boeing is also involved in design, growth, sale, production as well support of industrial jetliners, rocket defence, satellites, space flight of human and launch services and systems. Boeing is one out of the two main producers of 100 plus seat aircrafts for the global commercial airline industry and the second biggest defence constrictor in the United States. Boeings major operations are carried out in the United States of America. They depend heavily on their chain of suppliers, subcontractors and partners which are situated around the globe(Arkell n.d.). Boeing has injected huge amount of capital in the construction of new facilities, equipments to carry out their tests, and to improvise on their noise control and aero-acoustics research. There are also several research project that focus on applying the new technology and implementing it to the production. Most of the important research projects are employed to deal with cost, maintenance, production and cross functional design and problems coming in the adaptation of new technology. NASA Boeing is also a NASA contractor who has worked vigorously in the operations conducted by it and so that it can gain access into new technologies in the field of aerospace. Boeing also has its full database linked with the NASA. Boeing has been involved with NASA for quite a long time regarding noise problem in commercial planes. This also enables the firm to have a very strong RD department. Boeing has made a decision to market in a different way by turning their focus on small and mid-size aircrafts to increase flexibility between airline operations and to cover longer distances. They focus not on increased capacity but to cover longer distances, this differentiates them. This will enable airlines to provide much convenience to travellers, at much less operational costs, leading to combination of lower rates for travellers and profit for airlines. Their potential success which they foresee is based on three of strategies of running core business values in a healthy way, using strength into new products and opening up new limits (Horton McKay n.d.). Their potential success which they foresee is based on three of strategies of running core business values in a healthy way, using strength into new products and opening up new limits. SWOT ANALYSIS OF BOEING This segment analysis the strengths if Boeing, they will use the strength to meet the upcoming future demand to gain competitive edge. Strength Customer Satisfaction: The project named My Boeing fleet has implemented web service and XML technology to improvise operations, reduce general work errors and decrease costs. Enhanced Customer Satisfaction: Boeing uses the latest IT technology to execute tasks from their work locations. They improve their time spent in meeting to learn new things every time they undergo training. These action lead to rise in productivity. High performing employees: Boeing endeavours to be improve quality continuously and with the help of its workforce benefit programme and maintaining balance between work/life culture. Also, Boeing also recognizes that its competence lies with its employees. Well Developed Organization: Boeing has several dedicated project teams and subsidiaries to give a hand in improving overall companys performance. For example, Aero-info is a subsidiary of Boeing focused on providing aircraft maintenance solutions. New Facility Supply: With the numerous increments in commercial communication satellites, Boeing has decided to build a new construction factory in Alabama and Decatur for the production of newest generation of missiles used to push the satellites into space. Weakness Recent suspension of Boeing from the military contracts and re-assignation of those contracts to Lockheed martin, this occurred to ethical lapses. Columbia Shuttle Tragedy: The name of Boeing suffers drawback every time the tragedy is re-called because Boeing is a very special part of United Space Alliance. Ongoing controversy linking ex-CFO and ex-CEO: This happened due to hiring of a military regulator while negotiating an important contract. Change of Aircraft Supporting: Boeing has decided to fold up the production of Boeing 757, while Boeing 717 and 767 are on lifeline. This could have a bad effect on consumers confidence and interests. Opportunities: Government Support: Boeing is the biggest exporter and second biggest weapons manufacturer in the US and primary contractor in many the countries missile programs, it can gain government support anytime they want. Expected deal from Boeing 7E7 contracts: The program has already started and it has also received orders from All Nippon Airways and also from airlines from New Zealand and Australia. They expect sales of around 500 at the end of the year. Threats Aggressive competition: Boeing is in the middle of a fierce competition, especially from the field of LCAs. It was once leader in LCA but now its on a very close competition with Airbus, which is the leader in producing commercial aircrafts. Foreign Barriers: The growing concern for Boeing is the foreign government involvement in the production of LCA. A term suited to this situation is called Regulatory Nationalism. This can result into refusal of US made aircrafts in some countries(Campbell et al. n.d.). SWOT ANALYSIS OF AIRBUS Strength Diversity in employees: Airbus has been very conscious about its employees, it believes in keeping diversity in their employees. Ingenuity: The ingenuity of Airbus company has enabled it to survive for the last three decades. Since its commencement in the 1970, the has risen to be the leader surpassing its main competitor Boeing in 2005. Freezing of Spare parts: Airbus freezes the price of its spare parts for three years. For example, the prices of spare parts in 2009 were same as in 2006. This practice has gained them lot of customer support. Weakness The A380: The Airbus company invested almost everything in the A380. Even after that it faced delays in the delivery of A380. This lead to a lot of stir with its parent company EADS, so much that its management was changed in 2006. Airbus also made huge amount of cuts by reducing its suppliers from 3000 to 500, resulting into saving of US$ 2 billion and cut administrative costs by US$ 446 million. These steps were taken to accommodate growing needs with the launch of A350. When A380 production was delayed for two years, the parent company EADS reportedly lost US$ 6 billion dollars. After shocks came when FedEx world largest express transportation company, cancelled its ten orders for the double decker and ordered 15 Boeing 777 in place of that. Also one of the major weakness of Airbus is that it has low RD investment compared to its competitor Boeing which can prove harmful in a long run. Opportunities Airbus is continuously going on a green path. This is a very auspicious position for any company who intends to be in forefront of Greening technology. Development of new aircrafts that significantly lower the carbon footprint on the environment is an opportunity no company would pass. Today, people are concerned about the environment and this act by airbus will gain a lot of public support. Airbus plans on being the industry pioneers when it comes to keep the environment clean. All of its manufacturing sites are kept within the environment standard, all ISO14001 certified. Threats Legal actions are inherited in this industry and no one is immune from it. For example, Air France sued the company for the crash occurred in 1992 near Strasbourg. A major finance risk is also there when there are exchange rate clashes. A major part of the revenues of EADS are generated in US dollars and most of its cost incurred are in euro, this can seriously affect profits (Weidner et al. n.d.). Conclusion Airbus strategies are to the point, provide every variety of product available to meet the different requirements of the customers with the latest technology, also maintaining low cost of operations and maintenance expenditure. Airbus implements mixed type of strategies on different types of its products, it follows differentiation strategy on commercial airplane segments for different needs of customers and invent units to operate at lower costs. Boeing has a very strong Research and Development network, the company uses its innovative technology to gain competitive advantage. They know that they are lagging behind airbus but they put high amount of work to improvise the quality of their products. They are going in a different direction by catering to different set of customers. Both Airbus and Boeing cater to different kind of customers. Airbus makes bigger jets and Boeing makes smaller jets. Boeing needs to overcome the situation and regain their position in the market.